Sunday, December 19, 2010

vintage revival


from watching television lately i have joyfully observed how fantastic the craze of the vintage style has swung back into our adverts. From finally catcing up on my 'at home with the georgians' to watching atonement for the gazillionth time (but only upto the wartime part as it all gets a bit macabre from there), i was hit through the ad break by an avalanche of vintage style commercialism, and loved it! almost every perfume ad at the moment is seen through a smeared, black and white vision of seductive 1930s glamourous stars, the likes of which to compare to greta garbo and bette davis with their plump red smiles, silk dresses and pressed curls. I think its a shame young girls modern themselves on the plastic and garish stars of the moment such as Katie Price, and i do wish this sort of 'vintage glamour' was more affordable and accessible to more people, instead of used by the likes of chanel and designer labels. There almost seems to be an elegant of class to vintage that is out of reach unless done to perfection. Goodwoods vintage fair, for a weekend ticket can cost upto £100, although a must do and a lot of fun, it can seem tacky and mismatched, when picking vintage fashions from second hand shops, even the more upmarket vintage shops it can just seem like your dressing from a 1970s curtain shop. Yet the vintage craze it something that we seem to have adopted for the past few years,stars such as scarlett johanson and keira Knightley seem to perfect the look, and many spend their lives and incomes trying to perfect it, with the interior, cars and lifestlye. But our fascination with the days gone by must have a limit? if our focus is held on the past, and constantly trying to remodel and design our current lives on reciprocating that image, how will the future generations model themselves on us? When looking over video footage of what has come out of the bbc, the future historians will find a tomb filled with history re-enactments, programmes that fossilize the past. period drama's, documentaries, murder mysteries, what will we have to show for OUR lifestyle..big brother? im a celebrity? the thought that these shows will be shown to our future ancestors in schools across the nation, or through live internet feeds or whatever the technology may be sends shudders down my spine, where is the glamour of today? and how can we reclaim it without copying history and make it our own identity?


over and out. F.A.B

1 comment:

  1. Have you seen the vintage clothes shop in George Street?

    Lynne x

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